Speakers
Advertising Fixers
Jon Aizen, Founder & COO, Dapper (FA New York City, San Francisco, Chicago, Seattle, NYIW)
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Jon has been founding and working for web companies since 1994. He has extensive experience with managing large-scale, high-profile web projects, as well as operations and business development. His previous experience includes Alexa Internet and the Internet Archive. He holds a degree in computer science from Cornell University. At Dapper, Jon serves as co-founder and COO, managing US operations and strategy for the company in San Francisco. |
Michael Baker, CEO, DataXu (FA Chicago)
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Mike Baker has been pioneering digital media platforms for 20 years and is a widely recognized thought leader in interactive advertising. Before co-founding DataXu, he was vice president at Nokia, where he created and ran Nokia Interactive. Baker came to Nokia through its acquisition of mobile advertising leader Enpocket in 2007, where he was the founding investor and CEO. Baker was previously a partner at venture capital firm GrandBanks Capital. He has also been executive vice president at Engage Technologies, an innovator in online advertising and behavioral targeting. An active angel investor in digital media, he is currently chairman of the board of Nexage, a mobile advertising solutions provider. Baker holds degrees in law and telecommunications management. |
Bill Demas, President & CEO, Turn (FA San Francisco)
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Bill Demas leads overall strategy and guides day-to-day operations at Turn. Prior to Turn, Bill was President and CEO of MokaFive, a next generation desktop virtualization start-up and was responsible for launching the company. Prior to MokaFive, Demas was senior vice president and general manager of the Yahoo Publisher Network Group (formerly Overture’s Publisher Business and Solutions Group), building new business lines and leading it to rapid revenue growth. While at Overture, Demas was part of the executive team that helped guide the search advertising pioneer to revenues of $1 billion, leading to its acquisition by Yahoo in 2003. |
Iggy Fanlo, President & CEO, AdBrite (FA Seattle)
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Iggy Fanlo joined AdBrite in May 2006 as its CEO. Prior to joining AdBrite, Iggy was President and Chief Revenue Officer at Shopping.com. His tenure (1999-2006) ran from the pre-revenue days to over $200 million a year. The company completed an IPO in October 2004 and was acquired by eBay for over $650 million in August 2005. Prior to his technology career, Iggy spent 15 years on Wall Street with Morgan Stanley and J.P. Morgan. As a Managing Director at both firms, Iggy held various positions, ending as the head of all US Dollar Securitized Debt Trading and Capital Markets. During his final fiscal year, Iggy’s department generated over $300 million in gross profits. Iggy received a degree in Chemical Engineering in 1983 from Princeton University. |
Rajeev Goel, CEO, Pubmatic (FA Chicago)
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Rajeev is responsible for PubMatic’s business strategy and execution, leading product management, marketing, and operations. Rajeev has over 10 years of experience in building and scaling products as well as in creating and executing business strategies. Rajeev was Co-Founder and VP of Technology of Chipshot.com, a leading online retailer of custom built golf equipment, where he led product management and development for the $30M e-retailer. Rajeev was also a Principal at Diamond Management and Technology Consultants, an IT strategy consulting firm for Fortune 2000 clients. There, he led consulting teams on IT strategy engagements. Most Recently, Rajeev was Sr. Director of Product Marketing at SAP, where he was responsible for global go-to-market strategy for key new products. Rajeev holds a Bachelor’s Degree from The Johns Hopkins University in Economics, Political Science, and Spanish and a Master’s Degree from the University of Pennsylvania in Computer Science. |
Hope Gurion, CDO, CareerBuilder (FA Chicago)
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As Chief Development Officer, Hope Gurion is in charge of identifying and growing new business ventures for the company. In addition to overseeing investments in opportunities to expand the services CareerBuilder provides to its customers, Gurion spearheads CareerBuilder.com’s lobbying efforts in Washington D.C. to address critical Internet and human resource issues. She also manages several service and product lines, including advertising, creative services, social media, SEO and CareerBuilder’s niche sites, including WorkInRetail.com, Sologig.com, CareerRookie.com. Prior to joining CareerBuilder.com, Gurion held a variety of marketing and business development roles for America Online and Discovery Communications. Gurion holds an MBA degree from Duke University’s Fuqua School of Business. |
Tim Hanlon, Partner, Catalyst S+F (FA Chicago)
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Tim Hanlon is a partner at Catalyst S+F, the world’s first marketing capital firm delivering strategic marketing and sales solutions for start-ups, emerging media publishers, and major brands.
Most recently, Hanlon was Executive Vice President/Managing Director of VivaKi Ventures, the strategic partnership and investment arm of VivaKi – the digital services hub of marketing services agency holding company Publicis Groupe, S.A., comprising Starcom MediaVest Group, Zenith Optimedia Group, Digitas, Razorfish, and Denuo. He was chiefly responsible for the solicitation, negotiation and oversight of the unit’s strategic partnership and investment activity – including formal advisory and directorial positions with over three dozen early-stage companies – an outgrowth of his previous work as head of ventures activity for both Denuo and Publicis Groupe Media. Prior to founding the Denuo Ventures and PGM Ventures practices, Hanlon was Senior Vice President/Director, Emerging Contacts for Starcom MediaVest Group. He was chiefly responsible for all US client activity and agency initiatives in the field of emerging media technologies, including the firm’s ground-breaking TV 2.0 Practice, centered around evolutionary television platforms such as interactive/enhanced television, on-demand video, digital video recording, interactive program guide navigation, addressable advertising, and digital broadcasting/datacasting. Hanlon has over 20 years of traditional and interactive agency media experience across the intersection of marketing, media, advertising, and technology. He holds an MBA from the University of Chicago Booth Graduate School of Business, and a BA from Georgetown University. |
Jeremy Jameson (FA Chicago)
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Jeremy Jameson offers expertise in Web 3.0 Strategy as well as International Expansion, developed over the last 19 years while serving in leadership roles at Southwest Airlines, American Airlines, Travelocity.com, Sabre Holdings, Time Warner, and BearingPoint. He has received a truly global education at some of the world’s finest schools in international business diplomacy, including the Walsh School of Foreign Service at Georgetown University, Universidade de São Paulo, l’Université de Tours, and the Academy of Competitive Intelligence in Cambridge. Jeremy helps companies optimize their strategies and R&D for long-term success. Given the breadth of experience he has in global business proliferation, he is also ideally suited to assist organizations that are looking to take their international strategy to a whole new level. With several years of experience as a member of a corporate Board, as well as through the Change Leadership expertise that he perfected while advising the Board of Directors and Senior Executive Team at Southwest Airlines, he has an intimate understanding of Corporate Governance and the Portfolio Management approach to the innovation process. |
Brad King, Managing Director, BlueKai (FA San Francisco, Seattle)
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Brad is the Managing Director of Strategic Development at BlueKai, the first and largest online data exchange that is designed with consumer transparency and participation in mind. By aggregating valuable consumer shopping and research data across the Internet, BlueKai enables marketers and ad networks to drive effective and scalable targeting and prospecting campaigns using their current media buying channels. BlueKai’s goal is to create the next-generation approach to effective online marketing that is driven by intent data and advocacy for consumer participation. As MD of Strategic Development for BlueKai, Brad is responsible for building and growing the company’s strategic data buying and data selling channels. He partners with progressive advertisers, top tier data providers and key demand-side media buying platforms to further develop the worlds biggest and best data exchange.
Brad joins the company after almost 5 years at Yahoo!, where he served as Managing Director of Category Development focused on driving revenue from top marketers across both search and display advertising in the travel vertical. At Yahoo!, Brad led teams that developed category-specific products, programs and initiatives in the areas of sponsored search, graphical media, behavioral targeting, social media and meta search. Prior to joining Yahoo in June 2004, Brad managed Airline Supplier Relations and Operations for Hotwire.com. In this role he built and maintained partnerships with 33 domestic and international carriers and assisted Hotwire.com in becoming the largest seller of opaque airline tickets on the web. Prior to joining Hotwire.com, Brad served as the Director of Global Hotel Distribution for WorldRes, Marketing Manager for Vail Resorts and he got his start as a Pricing and Yield Management Analyst at Northwest Airlines. |
Ramsey McGrory, VP NA Marketplaces & Head of Right Media, Yahoo! (FA NYIW)
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Ramsey McGrory is Vice President in Yahoo! North American Marketplaces & Head of Right Media Exchange. North American Marketplaces includes display, search and video to create winning product and solution strategies based on customer needs and marketplace dynamics. Ramsey is specifically responsible for establishing and growing Yahoo!’s strategic use of data and insights. Separately, Ramsey is also head of the Right Media Exchange, responsible for platform sales, account management and professional services to advertisers, publishers, differentiated networks, data providers, ad agencies and demand-side platforms. Prior to this role, McGrory was responsible for our strategic relationships with major agency holding companies as part of the US partnerships team, he also led a team that drove participation and growth of the of the Right Media Exchange, which Yahoo! acquired in 2007.
With ten years of online media, banking and military experience, Ramsey brings a diverse background to his role. He is a veteran of the Persian Gulf War and the early days of the Internet, and thrives in chaotic, fast-paced environments. Before joining Right Media, McGrory worked in media and technology sales at DoubleClick and Excite. He also spent six years at NationsBank and at Citigroup, in the Treasury and Derivatives Trading Groups, focused on Internet banking and credit/debt derivatives structuring. He was in the military from 1985-1993. McGrory is based in New York City. He received an undergraduate degree in Economics from the University of the South, and a Master’s degree in Management from Georgia Tech. He is active in the William J. Clinton Foundation and sits on the board of The Jericho Project. |
Brian O’Kelley, CEO, AppNexus (FA New York City)
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Widely considered a visionary in the field of online media, Brian created the first successful ad exchange as CTO of Right Media (acquired by Yahoo for $850MM in July 2007). Prior to Right Media, Brian was CEO of Netamorphosis, an early social networking and e-commerce site for events and venues. Brian was also an early innovator in real-time personalization and real-time ad optimization at LogicSpan, a consulting and technology integration firm, and later co-founded Cetova, a web-based reporting and analytics platform for enterprise financial systems. While earning a computer science degree at Princeton University, Brian started a web design firm, building an open-source e-commerce engine used by more than 100 companies. Brian is an active partner at Grape Arbor, an angel investor group. Since its founding in 2006, Grape Arbor LLC has made investments into more than a dozen technology companies. |
Michael Rubenstein, President, AppNexus (FA Seattle, NYIW)
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Prior to joining AppNexus in September 2009, Michael was a 10 year veteran of Google/DoubleClick. He founded and successfully commercialized the DoubleClick Ad Exchange, acting as VP and General Manager reporting to the company’s CEO. After Google’s acquisition, he continued to serve as Director of the Google Ad Exchange. Michael previously held a variety of senior management roles at DoubleClick, including VP, Global Accounts, where he spearheaded the company’s landmark partnership with AOL. Michael joined DoubleClick in 2001 as part of the company’s acquisition of FloNetwork, an email marketing ASP. Michael started his first ad network while earning his BA from McGill University. He also holds an MBA from Columbia Business School. |
Emily Scott, Director of Digital Marketing, Kayak.com (FA New York City, NYIW)
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Emily Scott is the Director of Digital Marketing for Kayak.com, the world’s largest travel search site, where she oversees the search engine marketing and display marketing initiatives for the company. Prior to joining KAYAK, Emily spent several years at Yahoo!, working with both the Search Marketing and Network Exchange teams. A proud “search nerd,” Emily began her career at Avenue A | Razorfish, where she specialized in pharmaceutical SEM, after earning a degree in History from Princeton University. |
Victoria Treyger, Chief Marketing Officer, Travelocity (FA NYIW)
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As Chief Marketing Officer for Travelocity, Victoria is responsible for leading Travelocity’s overall marketing vision, the Travelocity brand (she is the official keeper of the Roaming Gnome), and all customer acquisition and retention efforts across direct and offline channels. She is also responsible for leading merchandising, product marketing, and developing new channels like mobile and social media.
Prior to Travelocity, Victoria was involved in driving marketing and new product development for leading consumer and Internet brands including American Express and Amazon.com. At Amazon.com, Victoria was responsible for developing, launching, and managing multiple new product categories including gifts, out of print books, and premium auctions as the company expanded from books into new segments. Victoria started her career as a consultant for Ernst and Young’s Telecommunications practice where she focused on helping wireless carriers expand and consolidate their market reach. Victoria serves as an Advisor to RingCentral corporation, a late stage Sequoia Capital funded startup. She is on the Board of Jewish Vocational Services, is a Wexner Program Fellow, and is also active with SFMOMA. Victoria received her MBA from the Harvard Business School, and a double undergraduate degree with distinction in Business and International Studies from the University of Washington. |
Joe Zawadzki, CEO, MediaMath (FA New York City)
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In 2007, Joe founded MediaMath to create the new discipline of media trading. After a decade representing buyers in online marketing – top-tier agencies and Fortune 500 marketers such as AOL, American Express, IAC, Verizon and Vonage – Joe saw the need to reshape the landscape by integrating technology, data, analytics, and marketing best practice into a singular media buying platform (named, appropriately enough, TerminalOne™).
A successful serial entrepreneur, Joe was more recently the founder, President and Chairman of Poindexter Systems / [x+1], a pure-play marketing optimization company. [x+1] was named one of Inc.’s Top 500 Fastest Growing Companies in 2006 prior to his departure to found MediaMath. His first career was as an investment banker, which may appear quaint and archaic in five years, but provided an excellent grounding in quantitative analysis and market dynamics. He continues as an active investor in technology, real estate, and film as a managing director of Porcellian Capital, LLC, a seed and Series A stage investment fund. Joe is surprisingly proud of his Patent 20020188508, an “Online System and Method for Dynamic Segmentation and Content Presentation”, and his speaking and writing engagements with the DMA, ad:tech, Mediapost, ClickZ, AdMap, and others. Joe graduated from Harvard University with an BA in English and was a Teaching Fellow in cosmology, set theory, and the history of science. He lives in New York City with his wife, Daria, and their children Dune and Jack, born on the summer and winter solstices respectively. |
