Episode 5 of Fixing Advertising is now live, with special guest and dear Dapper friend Matthew Roche, who founded Offermatica, a leading campaign optimization and analytics platform, and sold it to Omniture in 2007.
He provides some really interesting insight toward using analytics in marketing campaigns and where the data stops and the real marketing begins. He also provides his slant on the whole privacy debate. Listen in!
(no iTunes or don’t want to listen to it there? Here.)