Our fourth episode of Fixing Advertising where I interview Brian Massey, both of ClickZ and his own company, the Conversion Scientist.
He recently wrote a great overview of how innovation is driving display advertising in a 2 part series, “Evolving Toward Targeted Display Advertising.” I asked him to delve deeper and share what he’s learned in researching this series, as well as asking him for some concrete tips for marketers looking to improve their ad (and website) strategy. Good times!
(no iTunes or don’t want to listen to it there? Here.)