Our third episode of Fixing Advertising where I interview Peter Kim of Yahoo! SmartAds.
As a competitor, I gotta say Yahoo! SmartAds is the program to watch — Yahoo! collects so much great data, and now finally they have a platform for integrating these data into dynamic ads. Definitely the way we at Dapper see the world, and I was thrilled to geek it up with Peter a few weeks ago. Enjoy!
(no iTunes or don’t want to listen to it there? Here.)