Fixing Advertising San Francisco – March 24, 2010

audio link (podcast)

From Left: Brad King, Bill Demas, Jon Aizen, Bill Morrison, Peter Kim, Greg Taylor, Ashu Garg

From Left: Brad King, Bill Demas, Jon Aizen, Bill Morrison, Peter Kim, Greg Taylor, Ashu Garg

We had a lively discussion (to say the least) last night at the W in San Francisco from our panelists (and some great questions from the audience). New drinking game: every time someone compares Display to Search, you take a drink.

Hear what the panelists had to say about that topic, attribution, Display profitability, inventory availability, and more on today’s re-broadcast of the panel on the Advertising Sucks (and the People Who Fix It) Podcast!

Get the audio here

(no iTunes or don’t want to use it? Get the .mp3 here)

Again, we want to thank our moderator, Ashu Garg, and our panelists:

Greg Taylor – Expedia
Peter Kim – Yahoo! SmartAds
Bill Demas, CEO @ Turn
Bill Morrison – Managing Partner @ThinkEquity
Brad King, Managing Director @ BlueKai
Jon Aizen – COO @ Dapper