Fixing Advertising SES San Fancisco – August 17, 2010
In a bit of a departure from previous panels, we took the opportunity of SES being in town to deep dive into how SEM experts (such as our panelists) are leveraging their data-driven skill set to make display a profitable channel in an event called “Fixing Advertising: The Quants Strike Back”. Over 150 eager (and thirsty!) SEMs turned out for the discussion, and our panelists taught us quite a lot. I’ll leave the takeaways to them in the audio version on the podcast.
Get the audio here
(no iTunes or don’t want to use it? Get the .mp3 here)
Our Special Guests:
Greg Taylor of Expedia Worldwide
Daphne Liska of eBay
Our Host:
Chris Zaharias, SVP Sales at Dapper