Fixing Advertising Seattle – May 13, 2010
We assembled a great panel and met a great crowd in Seattle — in this ever-crowding space, it was refreshing to hear the panelists drill down into which segments of the ecosystem add value (and defend their own relevance in the space). Favorite question (from a Media Planner): “Is there a such thing as a Media Planner anymore?” (answer: of course)
Get the audio here
(no iTunes or don’t want to use it? Get the .mp3 here)
Our Panel:
Greg Taylor, Online Partner Marketing, Expedia Worldwide
Sharad Kumar, Lead Product Manager, Microsoft
Michael Rubenstein, President, AppNexus
Brad King, Managing Director, BlueKai
Iggy Fanlo, CEO, AdBrite
Jon Aizen, COO, Dapper
Moderator: Aaron Easterly, GM, Microsoft