Fixing Advertising London – September 21, 2010
Just returned from a great week in Europe for Fixing Advertising: London that brought over 100 ROI-focused (and thirsty!) attendees. The discussion, led by the great Ciaran O’Kane from ExchangeWire.com brought together one of our best panel discussions yet. I’ll let the audio speak for itself — the beginning is slightly cut off due to some technical problems early on, but most of the discussion is there. Enjoy!
Get the audio here
(no iTunes or don’t want to use it? Get the .mp3 here)
Our Panel:
Alex Gisbert, Director of Online Partner Marketing EMEA @ Expedia
Stephen Taylor, former CEO, Qype
Joseph Leon, Head of Media @ Essence
John Genna, Director of Ad Products @ Microsoft
Pierre Naggar, Head of Direct Response UK @ Yahoo!
Jon Aizen, COO @ Dapper
Moderator: Ciaran O’Kane, Editor @ ExchangeWire.com