Past Events
Fixing Advertising Boston – November 30, 2010
Thanks to all our panelists for a great discussion at the Harvard Club in Boston – perhaps the oil portrait of George Washington looming above put a bit of pressure on us, but our panel delivered as always! Our last panel of 2010 touched on topics such as the value and ownership of data, what challenges publishers are facing, and the usual privacy/consumer discussion that we just can’t seem to get enough of these days 
Get the audio here
(no iTunes or don’t want to use it? Get the .mp3 here)
Panelists:
Jeff Steeves, Director, Customer Acquisition at CSN Stores
Nathan Woodman, COO at Adnetik
Mike Baker, founder and CEO at DataXu
Scott Portugal, SVP Sales at e-Miles, former CRO at TraffIQ
Jon Aizen, Director of Product Marketing at Yahoo! and Dapper co-founder
Moderator: Tom Penque, VP at Havas Digital’s MediaContacts
Fixing Advertising London – September 21, 2010
Just returned from a great week in Europe for Fixing Advertising: London that brought over 100 ROI-focused (and thirsty!) attendees. The discussion, led by the great Ciaran O’Kane from ExchangeWire.com brought together one of our best panel discussions yet. I’ll let the audio speak for itself — the beginning is slightly cut off due to some technical problems early on, but most of the discussion is there. Enjoy!
Get the audio here
(no iTunes or don’t want to use it? Get the .mp3 here)
Our Panel:
Alex Gisbert, Director of Online Partner Marketing EMEA @ Expedia
Stephen Taylor, former CEO, Qype
Joseph Leon, Head of Media @ Essence
John Genna, Director of Ad Products @ Microsoft
Pierre Naggar, Head of Direct Response UK @ Yahoo!
Jon Aizen, COO @ Dapper
Moderator: Ciaran O’Kane, Editor @ ExchangeWire.com
Fixing Advertising SES San Fancisco – August 17, 2010
In a bit of a departure from previous panels, we took the opportunity of SES being in town to deep dive into how SEM experts (such as our panelists) are leveraging their data-driven skill set to make display a profitable channel in an event called “Fixing Advertising: The Quants Strike Back”. Over 150 eager (and thirsty!) SEMs turned out for the discussion, and our panelists taught us quite a lot. I’ll leave the takeaways to them in the audio version on the podcast.
Get the audio here
(no iTunes or don’t want to use it? Get the .mp3 here)
Our Special Guests:
Greg Taylor of Expedia Worldwide
Daphne Liska of eBay
Our Host:
Chris Zaharias, SVP Sales at Dapper
Fixing Advertising Los Angeles – July 19, 2010
We collaborated with the Rubicon Project to bring our sixth panel event to Los Angeles and were astonished at how many great technologists, marketers, and agencies joined in the conversation in LA – another sellout crowd. We want to give special thanks to our co-hosts at Rubicon and Pete Kim for taking the ‘demotion’ to moderator.
If you haven’t yet, make sure you come out to these events. We’re seeing a momentum in the Display space that can’t be ignored!
Stay tuned for announcements for Boston, London, and our triumphant return to San Francisco!
Get the audio here
(no iTunes or don’t want to use it? Get the .mp3 here)
Our Panel:
Amy Lehman, SVP Advertising @ United Online
Frank Addante, Founder & CEO, The Rubicon Project
Zach Coelius, Founder & CEO @ Triggit
Michael Baker, CEO @ DataXu
Jon Aizen, COO & Co-Founder @ Dapper
Our moderator is Peter Kim, General Manager @ Yahoo! SmartAds
(thanks to Tony Winders for the pics – and check out his coverage on Winders on the Web)Fixing Advertising Internet Week NY – June 8, 2010
A sellout crowd descended upon Nest Event Loft for Fixing Advertising’s return to New York for Internet Week for a discussion about the “gangly teenager” of display advertising. A lot of the discussion centered around where we are in the development of the Display space; as Meghan Keane reported in eConsultancy yesterday:
Display advertising may be the red headed stepchild of digital advertising, but brands and marketers are bullish that it is poised to grow in the next few years. According to the panelists at Fixing Advertising in New York this week, there’s a simple reason for that: display has failed to make much progress from the basic premises of traditional advertising.
More great commentary in Meghan’s article, and you can listen for yourself on the podcast to draw your own conclusions.
Get the audio here
(no iTunes or don’t want to use it? Get the .mp3 here)
Our Panel:
Victoria Treyger, CMO, Travelocity
Emily Scott, Director of Online Marketing, Kayak.com
Ramsey McGrory, Vice President, Advertising Platforms, Yahoo!
Michael Rubenstein, President, AppNexus
Alex Hooshmand, SVP Global Product & Operations, BlueKai
Jon Aizen, COO, Dapper
Moderator: Linda Gridley, Founder, Gridley & Co.
Fixing Advertising Seattle – May 13, 2010
We assembled a great panel and met a great crowd in Seattle — in this ever-crowding space, it was refreshing to hear the panelists drill down into which segments of the ecosystem add value (and defend their own relevance in the space). Favorite question (from a Media Planner): “Is there a such thing as a Media Planner anymore?” (answer: of course)
Get the audio here
(no iTunes or don’t want to use it? Get the .mp3 here)
Our Panel:
Greg Taylor, Online Partner Marketing, Expedia Worldwide
Sharad Kumar, Lead Product Manager, Microsoft
Michael Rubenstein, President, AppNexus
Brad King, Managing Director, BlueKai
Iggy Fanlo, CEO, AdBrite
Jon Aizen, COO, Dapper
Moderator: Aaron Easterly, GM, Microsoft
Fixing Advertising Panel: Chicago – April 28, 2010
On Wednesday, April 28th we descended upon Chicago to have our 3rd Fixing Advertising panel. Actually, more like a-scended, as we were 95 floors up in the lovely John Hancock Center.
Moderated by Tim Hanlon, who just announced his joining our very good friends at marketing strategy firm Catalyst S+F, pressed the panelists on how the new media buying and creative strategy we’re all hearing about is changing the way agencies are (or should be?) doing business, on where the available inventory is, and on what this all means for publishers among other things.
A great show, and quite different than our NY and SF panels. But I’ll let you be the judge; the audio from the panel is now available on our podcast on iTunes. Get it here.
Once again, we’d like to thank our panelists:
Chris Stevens, Sr. Director of eCommerce @ Orbitz Worldwide
Jeremy Jameson, Airline Marketing Strategist, frmr. Southwest Airlines & American Airlines
Hope Gurion, CDO @ CareerBuilder
Rajeev Goel, CEO @ PubMatic
Michael Baker, CEO @ DataXu
Jon Aizen, COO & Co-Founder @ Dapper
Moderator is Tim Hanlon, frmr. EVP @ VivaKi
(don’t have iTunes or would rather have the .mp3 version? Get that here.)
Fixing Advertising San Francisco – March 24, 2010
From Left: Brad King, Bill Demas, Jon Aizen, Bill Morrison, Peter Kim, Greg Taylor, Ashu Garg
We had a lively discussion (to say the least) last night at the W in San Francisco from our panelists (and some great questions from the audience). New drinking game: every time someone compares Display to Search, you take a drink. (more…)
Fixing Advertising New York City – February 24, 2010
As John Ebbert in AdExchanger mentioned today, the “Fixing Advertising” DSP/Data/Dynamic Ads roundup didn’t disappoint — if a data driven smackdown is what you’re after. We’ll see how we can follow up on that, but we will definitely be hosting the San Francisco version of this event next month and will be announcing details next week (save the date: March 24). (more…)