audio link (podcast)

Thanks to all our panelists for a great discussion at the Harvard Club in Boston – perhaps the oil portrait of George Washington looming above put a bit of pressure on us, but our panel delivered as always!  Our last panel of 2010 touched on topics such as the value and ownership of data, what challenges publishers are facing, and the usual privacy/consumer discussion that we just can’t seem to get enough of these days

Get the audio here

(no iTunes or don’t want to use it? Get the .mp3 here)

Panelists:

Jeff Steeves, Director, Customer Acquisition at CSN Stores
Nathan Woodman, COO at Adnetik
Mike Baker, founder and CEO at DataXu
Scott Portugal, SVP Sales at e-Miles, former CRO at TraffIQ
Jon Aizen, Director of Product Marketing at Yahoo! and Dapper co-founder

Moderator: Tom Penque, VP at Havas Digital’s MediaContacts

Join us in Boston on November 30th, 2010 at The Harvard Club: 374 Commonwealth Ave., 7pm, drinks on us!

Fixing Advertising brings its 9th panel to Boston to discuss how far we’ve come in 2010, what work still needs to be done (hint: it’s not fixed yet!) and what we see for 2011. One large issue to address is how we can leverage these new data-driven display technologies to actually scale. Going beyond retargeting, driving new customers into the funnel, and bringing more measurable performance to brand campaigns all carry the potential to drive far more volume into this ecosystem. Let’s figure this out!

Panelists:

Jeff Steeves, Director, Customer Acquisition at CSN Stores
Nathan Woodman, COO at Adnetik
Mike Baker, founder and CEO at DataXu
Scott Portugal, SVP Sales at e-Miles, former CRO at TraffIQ
Jon Aizen, Director of Product Marketing at Yahoo! and Dapper co-founder

Our moderator is Tom Penque, VP at Havas Digital’s MediaContacts

Join us in Boston on November 30th, 2010 at The Harvard Club: 374 Commonwealth Ave., 7pm, drinks on us!

Fixing Advertising brings its 9th panel to Boston to discuss how far we’ve come in 2010, what work still needs to be done (hint: it’s not fixed yet!) and what we see for 2011. One large issue to address is how we can leverage these new data-driven display technologies to actually scale. Going beyond retargeting, driving new customers into the funnel, and bringing more measurable performance to brand campaigns all carry the potential to drive far more volume into this ecosystem. Let’s figure this out!

Panelists:

Jeff Steeves, Director, Customer Acquisition at CSN Stores
Nathan Woodman, COO at Adnetik
Mike Baker, founder and CEO at DataXu
Scott Portugal, SVP Sales at e-Miles, former CRO at TraffIQ
Jon Aizen, Director of Product Marketing at Yahoo! and Dapper co-founder

Our moderator is Tom Penque, VP at Havas Digital’s MediaContacts

In this episode, I talk with Julian Tol, CEO of Brandscreen.  Among other things, Brandscreen opened the first DSP in Asia/Pacific.  Go listen.

Listen to it here

(no iTunes or don’t want to listen to it there? Here.)

Here’s the audio from our Fixing Advertising London Event – enjoy!

Listen to it here

(no iTunes or don’t want to listen to it there? Here.)

audio link (podcast)

Just returned from a great week in Europe for Fixing Advertising: London that brought over 100 ROI-focused (and thirsty!) attendees.  The discussion, led by the great Ciaran O’Kane from ExchangeWire.com brought together one of our best panel discussions yet.  I’ll let the audio speak for itself — the beginning is slightly cut off due to some technical problems early on, but most of the discussion is there.  Enjoy!

Get the audio here

(no iTunes or don’t want to use it? Get the .mp3 here)

Our Panel:

Alex Gisbert, Director of Online Partner Marketing EMEA @ Expedia
Stephen Taylor, former CEO, Qype
Joseph Leon, Head of Media @ Essence
John Genna, Director of Ad Products @ Microsoft
Pierre Naggar, Head of Direct Response UK @ Yahoo!
Jon Aizen, COO @ Dapper

Moderator: Ciaran O’Kane, Editor @ ExchangeWire.com

Here’s the audio from our SES San Francisco Event, “The Quants Strike Back” featuring Greg Taylor (Expedia), Daphne Sacco (eBay), and our own Chris Zaharias.

Listen to it here

(no iTunes or don’t want to listen to it there? Here.)

audio link (podcast)

In a bit of a departure from previous panels, we took the opportunity of SES being in town to deep dive into how SEM experts (such as our panelists) are leveraging their data-driven skill set to make display a profitable channel in an event called “Fixing Advertising: The Quants Strike Back”.  Over 150 eager (and thirsty!) SEMs turned out for the discussion, and our panelists taught us quite a lot.  I’ll leave the takeaways to them in the audio version on the podcast.

Get the audio here

(no iTunes or don’t want to use it? Get the .mp3 here)

Our Special Guests:

Greg Taylor of Expedia Worldwide

Daphne Liska of eBay

Our Host:

Chris Zaharias, SVP Sales at Dapper

Join us in San Francisco on Tuesday, August 17th, 2010 at 7pm at The W Hotel San Francisco: 181 3rd St. @ Howard. As always, drinks on us!

The Quants Strike Back: How SEMs are Leveraging their Expertise to Transform Display into Profitability

In a bit of a departure from our normal panel format, we’ll be asking experts from the SEM community who have “crossed over” into display to discuss how they apply their ninja quant-like skills to make display advertising profitable. Since SES San Francisco is earlier that day, we invite all SEM enthusiasts (we won’t call you geeks…yet) to join in the conversation.

Special Guests:

Greg Taylor of Expedia Worldwide

Daphne Liska of eBay

Our Host:

Chris Zaharias, SVP Sales at Dapper

Space is filling up fast – Register below to reserve a seat:

Join us in San Francisco on Tuesday, August 17th, 2010 at 7pm at The W Hotel San Francisco: 181 3rd St. @ Howard. As always, drinks on us!

The Quants Strike Back: How SEMs are Leveraging their Expertise to Transform Display into Profitability

In a bit of a departure from our normal panel format, we’ll be asking experts from the SEM community who have “crossed over” into display to discuss how they apply their ninja quant-like skills to make display advertising profitable. Since SES San Francisco is earlier that day, we invite all SEM enthusiasts (we won’t call you geeks…yet) to join in the conversation.

Special Guests:

Greg Taylor of Expedia Worldwide

Daphne Liska of eBay

Our Host:

Chris Zaharias, SVP Sales at Dapper

Space is filling up fast – Register below to reserve a seat: